In the early days, we used to keep athletic tape in the gym that people would use generously to tape their hands, their wrists, their thumbs etc… Sometimes, one person would use half a [...]
In a world where every business seems to put out a blog, it’s easy as a gym owner to think, ‘What’s the point?’ There is a point. Creating content on your website—blogs, videos [...]
If you’re a gym owner, you have probably been asked—many times—the question: “How many members do you have?” The inquisitive mind of the person asking—likely another gym owner—then compares your [...]
It was 5:48 a.m. I was just paying for my coffee when I heard my phone buzz in my pocket. “Sorry, I have to cancel this a.m.,” said the text. No reason given. No apology for a last-minute bail. [...]
Bootcamps and group classes are good for a few things. They’re: • Social, • Fun, and • They motivate people to work harder than they otherwise might. But they have their limits. They do not: • [...]
One of MadLab’s business model principles is the concept of graduating new clients to group classes via physical benchmarks. In other words, the number of personal training sessions clients [...]
You can’t be a coach for life without clients for life: Retention tools to turn your clients into lifelong ones!
As a coach, we have all had unlikely clients quit. When it happens, it’s heartbreaking. One day, a client looks like he’s going to be committed to his fitness and to your gym for years to come, [...]